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Last updated: July 10, 2023 at 06:07 AM IST
Although Lisa can speak many languages, for now she will only be providing news in Odia and English for network TV and digital platforms.
The Odisha-based news channel introduces the AI-powered virtual news anchor, Lisa, who delivers news in Odi and English for OTV Network platforms.
A private news channel in Odisha on Sunday unveiled an AI-powered virtual news anchor named Lisa. The AI newscaster is a computer-generated model dressed as the traditional handloom of Odisha. Lisa is programmed to deliver news in Odi and English on OTV Network’s TV and digital platforms, according to a company statement.
While Lisa has the ability to speak multiple languages, her current focus will be on English and Odia news shows. The introduction of Lisa marks a milestone in Odia TV journalism’s embrace of AI technology.
“Efforts are underway to make Lisa more efficient in the valleys in the coming days. You can find and follow Lisa on all the prominent social media platforms like Instagram, Facebook, etc.”
AI newscasters are computer-generated models that use natural language processing and deep learning to synthesize realistic speech and facial expressions. They are able to deliver news stories with a high degree of accuracy and emotion.
Some AI news anchors can answer viewers’ questions in real time. Experts believe that AI newscasters have the potential to revolutionize the way news is delivered. It can provide 24/7 coverage of breaking news, and can be used to tailor news stories to individual viewers.
However, there are also concerns about the potential for AI newscasters to spread misinformation or propaganda.
(with PTI input)
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