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Fanatics will launch a new live event business that will look to recreate the Comic-Con experience for sports collectibles, the company said Thursday.
The new venture, called Fanatics Events, will be a partnership with event and talent management giant IMG, which is part of quest. The fanatics will be the owners of the majority.
Primarily known as an e-commerce platform, Fanatics sought to diversify its business as it moved toward an initial public offering. Last month, I held my second Investor’s Day in nearly a year with top companies like Goldman Sachs And Barclays.
The company has agreed to buy PointsBet’s US operations as it expands into sports betting. Initially, the Fanatics offered $150 million, but he later raised his bid to $225 million, surpassing a competitor’s $195 million offer. Kings.
Fanatics Events plans to organize world-class events through partnerships and acquisitions. Fanatics said it would prioritize the collectibles segment first and explore opportunities for expansion and innovation afterwards.
Fanatics said Fanatics Events aims to start running events next year.
“The launch of our new business at Events Fanatics provides an opportunity to celebrate all aspects of the fandom – including sports, collectibles, memorabilia, fashion, music and entertainment – under one physical roof in a way that has never been done before,” said Lance Fensterman. , CEO of Fanatics Events.
“These new touchpoints will reinforce our commitment to enhancing the overall experience for fans and collectors globally.”
Fensterman recently left ReedPop, where he’s officiated at pop culture conventions over the years, including the massive annual New York Comic Con.
said Paul Kane, President of On Location and IMG Events.
— CNBC’s Jessica Golden contributed to this report.
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