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In recent years, the luxury travel market has witnessed a significant shift in consumer preferences, with a marked increase in the demand for luxury villas for rent. Once reserved for the elite few, the allure of luxury rental villas has liberated itself from its gilded cage, managing to become a mainstay with both independent travelers and multi-generational families vacationing.
But the fair question is – rental villas have always been around, why the sudden surge in demand? There are many factors at play here, as well as the demand for secluded properties which has skyrocketed due to the pandemic. “First, today’s travelers are seeking more personalized and exclusive experiences, moving away from traditional hotel accommodations. Previously disorganized rental villa providers are proactively offering experiences tailored to the specific needs and preferences of their guests,” shares Harshal Gala, founder of The Rentalgram, who is Luxury homes and villas rental company.
Rentalgram also offers luxury villas in Sri Lanka
The company has seen its bookings rise by 38% in the past year alone, with inbound travel increasing from locations such as Surat, Ahmedabad, Indore, Hyderabad and Bangalore to villas in Maharashtra and Goa. Goa is now an all year round market as its off season which used to be from June – September is no longer off season as guests like to go to Goa to enjoy the Konkan rains.
Pet parents also make up for a good portion of that number. There is a huge demand for pet-friendly villas due to the increase in the adoption of pets by nuclear and joint families. 95% of our villas are pet friendly across all locations. We hosted over 450 pets this same year, bringing the total to over 2,000 pets since 2019,” Gala shared.
Pet-friendly luxury villas are in great demand today. Photo: Unplash
The freedom to enjoy their own private retreat, complete with personalized services, has become a coveted luxury for many travelers today, especially young millennials, who are willing to spend on unique experiences. Dhimaan Shah, Founder and COO of Lohono Stays, which offers luxury villas for rent across India and a few international destinations, adds, “In the age of social media and influencer culture, staying in aesthetically pleasing short-stay properties has become highly sought after. Luxury rentals not only provide luxurious accommodations but also provide an opportunity to immerse yourself in the local culture and experience a destination like a local.”
Another reason for the absorption in demand for luxury villas for rent is the remote working culture that took precedence during the Covid-19-induced lockdown. “The flexibility it offers allows people to choose their living arrangements more freely, and luxury rentals fit in perfectly with this lifestyle. With special amenities such as swimming pools, fully-equipped kitchens, and personalized services, these properties offer a compelling alternative to remote work and relaxation,” adds Shah.
Luxury villa providers also offer customized experiences for travelers
Unique experiences on demand
While vacation rentals have been around for a while, luxury rental villas bring an element of luxury reserved for the travel segment. An interesting feature of this is the space and flexibility for dedicated tracks. “At The Rentalgram Hotels in Maharashtra and Sri Lanka, we go the extra mile by providing personalized concierge services, customized experiences, pet-friendly stays and modern amenities to enhance our guests’ all-inclusive stay,” explains Galla. From a hands-on lipstick-making experience to intimate cooking lessons, they offer a variety of activities to suit discerning travelers.
Shah in Lohono agrees with the customization benefits rental accommodations offer, especially for a larger group of travelers. “We have noticed a rise in enthusiasm among large families and traveler groups. As travel becomes increasingly convenient and people from these cities crave opulence and exclusivity, our rental villas present an attractive option for them to partake in a luxurious getaway. In addition to our in-villa amenities, we also offer a range of outdoor activities such as water sports, beachfront relaxation, hiking, wildlife safaris and city tours.”
The future of luxury rental homes
Luxury villas for rent are no longer limited to traditional tourist destinations. As travelers seek out-of-the-ordinary experiences, villa rental companies are expanding their offerings to include emerging and unconventional destinations. This includes unusual Panchgani escapes to beach towns in Sri Lanka, opening up new possibilities for travelers who desire luxury accommodations in untouched locations.
The villa providers also take care of excursions to see the local sights. Photo: Unsplash
As travelers look to spend on brands that tailor products to their needs, luxury villas for rent, with their unique offering, authentic local connections, and increased accessibility, pose real competition to the hotel industry. As demand continues to rise and the sector expands to new destinations, luxury rental villas are poised to be the future of luxury travel, providing discerning travelers with unforgettable experiences tailored to their desires.
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