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Swimply is expanding its market to offer pickleball rentals.
Source: Swimply.com
Swimply, a startup that allows people to rent private pools, is set to expand to pickleball courts — and the company says it expects revenue from its new offering to exceed pool rentals in just two and a half years.
On Tuesday, the company announced it was adding tennis court rentals and pickleball rentals to its growing market.
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“There’s a huge limitation right now given how fast the sport is growing,” Bonim Laskin, founder and CEO of Swimply, told CNBC.
Swimply, which launched in 2018 in the New York City area, plans to include rental capability for up to 300 private courts in markets including New York, Los Angeles, the Bay Area, Houston, Austin, and Texas.
Laskin said he expects the number of courthouses available for rent to double by the end of the summer.
At the request of both playground owners and players, Swimply is launching Playgrounds to better serve consumers looking for new ways to have fun and spend their free time.
Source: Swimply.com
Last year, 36 million people tried the pickle ball. With the growing interest in this sport, the availability and access to courts has been the biggest challenge for many people.
Laskin said the company has run a beta test with pickleball courts that has seen some owners earn between $1,000 and $3,000 a month with typical court rentals costing $25 to $100 an hour.
He said that because of the frequency of pool – some people play several times a week – he expects revenue to overtake the pool category in less than three years.
“The majority of our revenue in the pool category occurs from Memorial Day to Labor Day. With pickle ball, in the warmer states, we see that continuing throughout the year,” he said.
Courts growth
Given Pickleball’s rapid rise, there has also been a steady increase in the number of stadiums being built.
In 2017, less than half of the largest cities in the United States offered public playgrounds for basketball, according to Public Land TrustA non-profit organization that creates and promotes the importance of gardens. Today, most parks and recreation departments in major cities have made pickleball facilities available in their communities.
Over the past six years, the number of courthouses located in the parks has increased more than sixfold from 420 to 2,788, according to Laforey data.
“There’s been a lot of growth,” said Linda Huang, director of the Land and People Lab at TPL, and a pickleball player herself. “I can’t imagine it’s going to slow down anytime soon.”
Outside of the park system, privately funded courts have also sprung up across the country. It includes strings like Chicken and pickles And membership-only clubs like Pickleball Club In Sarasota, Florida, and Court 16 in New York City.
Pickleball fields have even begun to fill the vacant space left by retailers in malls. In Stamford, Connecticut, for example, America’s Paul Pickles Plans to convert 80,000 square feet of the former Saks Off 5 into a 28 pickleball field. And tennis club It is expected to open soon in St. Louis. It builds nine yards in the space formerly occupied by the Bed Bath & Beyond store.
invitedthe leading owner and operator of private clubs in the United States, began pivoting toward pickleball in 2020. The company has been rapidly building courts – as well as converting courts from tennis to pickleball – and now has more than 400 pickleball courts in more than 200 Country and golf club across the country.
“Pickleball is on fire,” CEO David Pillsbury told CNBC. “We have doubled down on our pickleball efforts and made a great commitment to the amateur side of the sport, and we are also supporting the professional side by hosting a number of professional tournaments as well.”
Pillsbury doesn’t see this trend abating. “I think this is just the beginning,” he said. He cited the sport’s low barrier to entry, the fact that it attracts a wide audience, and that it is inexpensive to experience as reasons for its growing popularity.
Swimbly Court rents range from $25 to $100 an hour.
Source: Swimply.com
Swimply said Swimply is inundated with inquiries from customers looking to build pickleball courts as an investment or a way to make some extra cash.
Since the cost of building a pickleball field is much lower than the cost of building a pond, people can expect to get their money back within a year or two, he said.
“In the pool category, people earn between $2,000 and $10,000 a month,” he said. “We expect the pickle to be exactly the same.”
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