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When Michael Jordan was considering shoe deal options, there were two men who left indelible marks on the young guard. The first was Sonny Vaccaro, the focus of the 2023 movie “The Air” starring Matt Damon. The second is Howard White, who also appeared in the film, and was portrayed by Chris Tucker.
As a smooth outgoing personality, White manages to play an instrumental role in MJ’s signature thanks to his ability to relate to his mother. In fact, when Charles Barclay’s mother died, White even gave a eulogy at her funeral.
Over time, White’s role grew until he was named Vice President of Brand, a role he holds to this day. With that said, let’s take a look at three NBA legends Howard White helped sign, starting with the man himself: MJ.
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Three NBA legends Howard White helped sign the Jordan brand
Michael Jordan
The most notable name Howard White helped sign was the man himself, MJ. Thanks to White’s influence, the brand has become one of the largest in the world today.
When MJ was making his contribution to Air, he was the one who insisted that White needed to be cast in the movie. In fact, it was one of his requests, the other being that Viola Davis play his mother.
Producer Ben Affleck responded by casting Chris Tucker in the role, a well-known actor who had not appeared in a film for over half a decade.
Chris Paul
When Chris Paul was playing for Wake Forest University, he heard about Wyatt, whose niece was a classmate of his. When the young guard met White, he was immediately impressed by the way the CEO carried himself.
Speaking to Andscape, Paul sang White’s praises, saying his career with the brand wouldn’t be the same without him:
“Every time I see H. White, he’ll be fit and well dressed. Always zip-up dressed. He’s the smartest talking person you’ll ever have. And I’m grateful to him. I know my career with Brand Jordan wouldn’t be the same without him.”
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Carmelo Anthony
Behind MJ, Carmelo Anthony owns the most unique shoes ever released by Jordan Brand, just one pair behind Chris Paul. Given that, it’s no wonder Wyatt had such an impact on Milo’s career.
When Anthony was a freshman in 2003, it was White who helped him land on the brand. At the Jordan Classic when Anthony was just 17 years old, he was amazed by the white and aura around him. As he told Andscape:
“He had this aura of a godfather. He had this confidence in him. Being young, it was great to see this man in black move.”
With White still so integral to the company, it’s no wonder he’s since helped sign the NBA’s brightest young stars, including Zion Williamson.
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