[ad_1]
Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, US, on Monday, June 21, 2021.
Rachel Jessen | bloomberg | Getty Images
Amazon Its annual Prime Day mega sales will be held on July 11th and 12th, the company announce Wednesday.
For the first time, Amazon will offer invite-only deals where members of its Prime subscription club can request an invitation to access discounts on items that usually sell out quickly. Prime Day deals will also appear on other retailers’ websites through the Buy with Prime program, which enables third parties to add Amazon Checkout and Fulfillment Services to their own site.
Amazon launch Prime Day in 2015. The discount celebration was designed in part to secure new Prime subscribers, to promote Amazon products and services, and to provide a mid-year sales boost. The event is also a big revenue driver for other retail sites such as GoalAnd Walmart And best buy, which usually offers competitive discounts to customers. Best Buy on Wednesday announced a “Black Friday in July” event that will run from July 10-12. kohlShe said that she will be organizing a “Summer Cyber Deals” event from July 11th to 12th.
Last year, total online sales in the United States during the Amazon Prime Day event exceeded $11.9 billion, higher than the total e-commerce transactions generated during the event in 2021, according to Adobe Analytics data.
Last year, Amazon broke with tradition and held its second Prime Day-like deal. It ran a “Prime Early Access Sale” last October in an effort to boost sales ahead of Black Friday and Cyber Monday.
Earlier this month, Amazon told sellers that it was accepting orders for a “Prime Fall Deal event” that will begin in the fourth quarter, according to a notification seen by CNBC. The notice does not announce any dates for the time of the event.
Amazon declined to comment.
He watches: Wal-Mart is locked in a “winner sells all” battle against Amazon, says author Jason Del Rey
[ad_2]
