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Mark Zuckerberg, CEO of Meta Platforms, speaks at a Facebook News feature at the Paley Media Center in New York on October 25, 2019.
Drew Angerer | Getty Images News | Getty Images
for months, meta It operates on a Twitter-like text-based social media network that would rival Twitter and the suite of cloned apps that have gained in popularity since Elon Musk took Twitter private in 2022. News of the plans inspired a public spat between Musk and Meta CEO Mark Zuckerberg, culminating in in a joking challenge to a physical “cage match” in Las Vegas.
Meta previously confirmed to CNBC that it is “exploring a standalone decentralized social network for sharing text updates,” but did not provide further details on the nature or name of the app.
Meta has a huge advantage over junior competitors like BlueSky or Mastodon, given the number of users already integrated into Facebook and Instagram. It also has long-term relationships with brands and advertisers that can provide revenue at launch.
But with significant cuts to the Meta’s trust and safety teams and throughout the social media industry, content moderation can be challenging. a lot Advertisers have fled Twitter After controversial content spiked in the wake of Musk’s takeover. At Meta, which has faced scrutiny for amplifying misinformation, similar concerns may undermine its ability to attract advertisers en masse to a new offering.
This is what has been reported so far.
The Twitter P92-like Meta app linked to Instagram accounts
The application is codenamed Project 92 or P92, Platform reported in Marchand Meta is considering calling it Threads, according to a June report from the edge. It will reportedly be deeply integrated into Instagram, where information is disseminated from the existing social media platform. A senior Meta executive reportedly said that high-profile users, including celebrities and content creators, were looking for a “sound running” platform.
The screenshot shows Single Sign-On (SSO), or single sign-on feature, with the words “Sign in with Instagram” on the landing screen.
Meta clearly believes it can leverage its existing relationships with organizations, celebrities, and news organizations to attract users and content generators, which in turn will fuel advertising revenue and revitalize its aging user base.
The platform will work with Mastodon
The renders, obtained by the Verge, show a user interface that’s uncannily similar to the Twitter feed, with icons and icons that mirror the current Instagram user interface. A familiar user interface will likely make it easier for users to get to grips with reported integration with ActivityPub, a social media protocol designed to promote “decentralized” social networks, allowing different platforms to communicate effectively with one another.
The integration means that systems that also run on ActivityPub, such as Twitter competitor Mastodon, will have interfacing with Project 92. The render shared by the Verge prominently shows this integration.
Notable people are in talks to join the platform
Meta’s chief product officer, Chris Cox, has reportedly said that the company is engaging with public figures, including the Dalai Lama and Oprah Winfrey, about joining the platform at launch. The Dalai Lama has more than 2 million followers on Instagram; Winfrey has it More than 23 million. Premium Superusers will give Meta a monetizable and captive audience from the start, and can help push the app ahead of Twitter.
Meta is aiming to launch this summer
The company began building the platform in January, a few months after Musk took over Twitter, and the app’s meta plans to be available this summer, according to reports in Bloomberg and elsewhere.
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