Mercedes-Benz, Microsoft to test ChatGPT in vehicles

Mercedes Benz And Microsoft On Thursday, the two companies announced a partnership to test ChatGPT’s in-vehicle artificial intelligence, which is available in more than 900,000 vehicles in the United States.

The luxury automaker said the emerging technology will be used for voice requests through the Hey Mercedes voice assistant, which is expected to significantly expand the system’s capabilities. This is the first ChatGPT application in a vehicle, according to a Microsoft spokesperson.

Mercedes said an optional pilot program for US customers will begin on Friday. Customers can register via the company’s app, called Mercedes me, or directly from the vehicle with the voice command, “Hey Mercedes, I want to join the beta program.”

“While most voice assistants are limited to predefined tasks and responses, ChatGPT takes advantage of a large language model to greatly improve understanding of natural language and expand the topics it can respond to,” he said in a statement.

Similar to other industries, the potential applications of ChatGPT in the automotive industry have emerged as a growing discussion. While some like general motorssay their self-driving cars already use advanced artificial intelligence, or machine learning, the Mercedes partnership represents one of the first specific use cases for ChatGPT.

GM said earlier this year that it was exploring use cases for ChatGPT in its vehicles as part of a broader collaboration with Microsoft, the investor in OpenAI, who created the technology.

The new integration will increase voice commands and interaction, task capabilities and allow follow-up questions, among other things, said Eric Boyd, Microsoft’s corporate vice president of AI platform.

“Unlike standard voice assistants that often require specific commands, ChatGPT excels at handling follow-up questions and maintaining an understanding of context. Drivers can ask complex queries or engage in multi-role conversations, receiving detailed and relevant responses from the voice assistant,” Boyd. wrote in a blog post.

Based on the results of the three-month pilot program and customer feedback, Mercedes will look into further integration of the technology, according to the companies.