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In a discussion with Twitch star Imane “Pokimane,” “Felix “xQc” revealed that his latest signing with Kick comes with stakes in the platform. This seems to be the norm for most of the big gamers who left Twitch to go to the upcoming streaming site, as Trainwreckstv and Trainwreckstv revealed Adin Ross in the past that they both have partial ownership of the site.
Felix’s recent $100 million deal with Kick sent a jolt to the entire streaming community, with several high-profile creators talking about what this means for Twitch. Iman was one such creator who went viral after her comment about Amazon owning the Kick servers was widely shared on social media.
She and xQc were talking about that stuff on a recent podcast when I suddenly brought up the question about fairness. Bukemani asked, before saying he could choose not to answer:
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“Can I ask you something, and you can’t quite answer, I’m very curious. Did he give you any share?”
Juice, as he is popularly called in his community, was hesitating in his answer and said:
“Um, can I talk about that? Yes, I can talk about that.”
Pokimane immediately caught on, deducing from the answer that he probably owns shares in Kick.
“That’s yeah, if he says, ‘Can I talk about that?'”
‘I really believe in the product’: xQc explains why he chose to own shares in Kick as part of his $100m deal
After she inquired about the news that he owned the shares, xQc cleared all doubts about the situation, saying that he had chosen it.
“Okay, listen, I gotta choose whether or not I want some.”
He also claimed that he believes in Kick as a producer, saying:
“But, whatever it is, the truth is, I actually believe in the product. I really believe in it.”
At this point, Bukemani chimed in, suggesting that the idea of non-exclusive streaming, which is at the heart of the $100 million contract, may have been too attractive for the operator.
“I also think you believe in the idea of non-exclusive broadcasting.”
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xQc clearly agreed with this description and began explaining its reasons for supporting Kick as the next step for the streaming industry.
“Sure, and what I thought was fairness means if I work hard, I get a piece of what I do.
xQc also stated that by choosing to acquire equity, he was putting his money where his mouth is because if he was right about Kick, his shares would reward him. If she fails, he will end up losing money on her.
“The only proof I have that I was right is that it actually works, and it works better than people expect. And if I don’t make it, I’m a loser idiot. But if I get in there, and I have equity? I mean sh*t! I think that’s telling.” On top of that, I get rewarded for my knowledge. I get motivated for being right with what I know.”
Reddit reacts to xQc taking shares in a Kick
Redditors to r/LivestreamFail expressed concerns about xQc acquiring the royalties as part of the push to sign with Kick. Many questioned its viability and he hoped his lawyers would properly vet it to make sure the deal would benefit him. Here are some reactions:
For those who remember Microsoft’s short-lived live-streaming platform, Mixer, the concerns may seem legitimate, but Ed Craven, co-founder of Kick, has already claimed that the live-streaming platform turned a profit in its first quarter.
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