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Samio, 8, and his dad pour water on each other to cool off while playing in a cooling mist near Unisphere at Flushing Meadows Corona Park as temperatures reach 90 degrees on August 12, 2021 in Queens Borough of New York City. New York City is experiencing a heat wave with a heat index of 100+ causing extreme temperatures, humidity and potential storms.
Alexi Rosenfeld | Getty Images Entertainment | Getty Images
Climate change affects people’s decisions about where to work, which companies to buy things from – and how many children to have.
More than half of parents, 53%, say climate change is affecting their decision about having more children, according to a new survey.
International research company Morning consultation The survey was conducted on behalf of a computer technology company HP, polled more than 5,000 adult parents in India, Mexico, Singapore, the United States and the United Kingdom between May 18 and 26. About 1,000 parents were surveyed in each of the five countries.
And the survey found that almost all parents, 91%, are concerned about climate change. The particular impacts they are most concerned about include rising temperatures (62%), water shortages (51%), changing sea levels (43%), and major weather events (43%).
Parents say worrying about climate change affects their career decisions, too. The HP study found that more than four in ten (43%) of those surveyed said they would reconsider working for a company because of the company’s level of commitment to environmental and social issues.
The company’s explicit actions to address climate change influence purchasing decisions, too. Nearly two-thirds, 64%, of parents surveyed say they prefer products that are sustainably sourced and 60% of parents say a company’s sustainability practices play a “big role” in what they actually buy.
The survey found that parents are “likely” to pay more for products they know are more sustainable. The survey found that willingness to pay more for sustainable products depends on the type of product: 75% of parents would pay more for sustainable clothing, 62% for pet supplies, 59% for technology purchases such as laptops, and 66% for cell phones.
This commitment to sustainable products comes at a time when 84% of parents say the general cost of living is on the rise and 57% of parents say it takes “a lot of time” to act in eco-conscious ways, which included things like composting. Recycle, buy products made from recycled materials, and recycle instead of throwing things away.
Parents say it’s very much a corporate responsibility to make good climate decisions. More than half of parents, 51%, say companies have “too much” responsibility to hold themselves accountable for doing the right thing for the climate, and only 36% of parents say it is the responsibility of the customer to get companies to operate sustainably.
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