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Franchisee Tom Peterson demonstrates Domino’s Pizza Inc. The new one, part of its digital ordering system, is at Domino’s “pizza theater” location in Jersey City, New Jersey.
Craig Warga | bloomberg | Getty Images
For the customer who craves pizza while sunbathing on the beach or relaxing in the garden, Domino’s pizza He wants to make delivery as easy as it is at home.
On Tuesday, Domino’s announced a new Pinpoint Delivery service, which allows customers across the country to order to locations without a standard address. Said the pizza giant at A press release.
“No address? No problem,” said Christopher Thomas Moore, Domino’s vice president and chief digital officer. “Domino’s is proud to be the first quick service restaurant brand in the United States to deliver food to customers with the drop of a pin.”
The company said a soft launch of Pinpoint Delivery last week across all Domino’s stores across the country Receive positive feedback from customers and delivery drivers.
In-app popup It lets customers know they have four minutes to meet their driver and retrieve their order at the designated pickup point “near where they placed the order,” Danielle Bolger, a Domino’s spokeswoman, told CNBC.
Domino’s launched a similar pin connection technology called Domino’s Anywhere Through the master franchisor in Australia In 2017. The launch of the Pinpoint Delivery app will enable the feature for the first time in the US market.
Domino’s shares fell more than 1% on Tuesday. It’s up more than 8% over the past five days.
CNBC reported last week that Stifel analyst Chris Uckel upgraded the pizza chain to buy from hold last week, saying the company will “stabilize delivery sales and continue to increase takeout sales to new highs.”
The digital segment makes up about 80% of the company’s orders. Domino’s had challenges hiring and retaining enough delivery drivers last year, which affected sales.
With increased competition in the food delivery industry during the pandemic, Domino’s has expanded its technology to gain an edge. It started testing pizza delivery robot cars in 2021, and integrated voice ordering through it appleCarPlay technology earlier this year.
Clarification: This story has been updated to reflect that Domino’s notifies customers through its app how much time they have to pick up an order.
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