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The Gannett-USA Today corporate headquarters building in McLean, Virginia.
Paul J Richards | AFP | Getty Images
USA Today publisher Jeanette sues Google Claiming to illegally monopolize the advertising technology market, it added to an already extensive list of lawsuits against the company for alleged anti-competitive behavior.
Janet V. argued complaint Filed in the Southern District of New York on Tuesday. The publisher said Google’s broad control of the advertising technology market hurt news publishers, claiming that online readership had grown while online advertising spending for publishers had fallen.
“Google has monopolized market trading for itself and at the expense of publishers, readers and anyone else,” said Michael Reed, Chairman and CEO of Gannett, in a statement. “Digital advertising is the lifeblood of the online economy. Without free and fair competition for the digital ad space, publishers cannot invest in their newsrooms.”
The lawsuit mirrors arguments made by the Department of Justice in its second lawsuit against Google, following an earlier lawsuit that focused on how its search product was distributed. Similarly, that lawsuit alleged that Google illegally maintained a monopoly by controlling multiple parts of the advertising buying and selling market.
A group of Texas-led attorney generals also alleged anticompetitive practices on Google’s advertising technology products in a 2020 lawsuit.
Google did not immediately respond to a request for comment.
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