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Apple CEO Tim Cook speaks with members of the media in the new product demonstration area during the Apple Worldwide Developers Conference (WWDC) on the Apple Park campus in Cupertino, California, on June 5, 2023.
Josh Adelson | AFP | Getty Images
Even when developers, financial analysts, and select members of the media get hands-on apples New Vision Pro headset, the company is set to release updated versions of its existing offerings, according to Monday Report from Bloomberg.
Apple is expected to stick with the traditional iPhone 15 launch in the fall, but over the next 12 months, the company will also roll out a slate of upgrades across all of its major product lines.
Bloomberg reports that a pair of new 24-inch iMacs are set to be released. Apple also began early work on a larger 30-inch iMac, which would be the company’s largest all-in-one screen size to date. The iPad Pro and iPad Air are also expected to receive updates, with both iPad Pro models finally getting OLED screens.
According to the report, a new Apple Watch Ultra is also expected, as well as two sizes of the next-generation Apple Watch 9.
Bloomberg reports that the MacBook Pro will ship in 13-, 14-, and 16-inch variants, all of which feature Apple’s new M3 chipset. However, the M3 won’t power Apple’s $3,500 headset, which will instead be based on Apple’s current-generation M2 processor. Apple has already shipped a new 15-inch MacBook Air at WWDC, but Bloomberg reports that another update is already in the works.
Along with the new products, consumers and investors are watching to see how the Vision Pro will sell. Apple is the latest entrant into the virtual reality space, and while hands-on experiences have been largely positive, some have reported motion sickness or uncomfortable weight from the headset. However, the specs say the Vision Pro is more powerful than nearly all of its competitors, with two high-definition screens and processors dedicated to lower latency.
Bloomberg reports that Apple is expected to relax its strict controls on who is allowed to bring the headset home, widening the circle of just senior engineers and executives. According to the report, developers of the “Select” program will be given access to the headset starting next month, as the company looks to flesh out the VisionOS ecosystem.
Work has already begun on two new and diversified product lines, one of which is a second-generation high-end that will be a continuation of the original Vision Pro and the other a lower-end version, according to the report.
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