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On a steamy Sunday afternoon recently, customers strolled the aisles of the Glenn Miller Beer and Soda Warehouse. People heading to picnics, proms, and other get-togethers in a Lemoyne, Pennsylvania community, flock to the store, passing countless beers, stacking cans of top brands. Next to a 30-pack of Miller Lite, on sale for $24. 99, sat a pile of light buds. A big banner above it noticed that after Arabia, 30 packs only cost $8. 99. Andy WagnerThe Miller Lite has been selling well, said the store manager and 18-year-old veteran. And what about the buds? Not much. “At this point, it’s cheaper than some of the cases of water we sell in the back,” Wagner said, noting that sales of bud light In-store since mid-April up 45% over last year. “It just doesn’t move like it used to.”
Almost three months after the transgender influencer Dylan Mulvaney She posted a video to her Instagram account to promote the Bud Light contest, sparking outrage online from the right and boycotts. Beerbrand is still struggling to win back loyal customers. Popular voices in support of the boycott include musician Kid Rock, who posted a video of himself photographing a stack of Bud Light bags.
For more than two decades, Bud Light has been the best-selling beer in the United States. Its sales topped $5 billion last year, nearly 9% of Anheuser-Busch InBev brewery’s revenue. But since the boycott, Bud Light has been taken off before Special model. In the four weeks ending in mid-June, volume of BudLight sold nationally fell an average of 29% from a year earlier, according to data from research firm NIQ. Anheuser-Busch stock has also fallen more than 15% since early April. Brendan Whitworth, CEO of AnheuserBusch North America Zone, admitted that the past few weeks have been “tough.” “The conversation about Bud Light has moved away from beer,” he said, adding that he takes responsibility for the impact of the controversy. When asked if he would run the campaign with a transgender influencer again, Whitworth did not respond directly.
The criticism comes as Republican state lawmakers propose legislation that seeks to regulate the lives of transgender youth, restrict drag shows, and require schools to remove transgender students from their parents. Wagner said Anheuser-Busch made a mistake when its marketing violated what he called “pub rules”. This means “no politics, no religion”.
Almost three months after the transgender influencer Dylan Mulvaney She posted a video to her Instagram account to promote the Bud Light contest, sparking outrage online from the right and boycotts. Beerbrand is still struggling to win back loyal customers. Popular voices in support of the boycott include musician Kid Rock, who posted a video of himself photographing a stack of Bud Light bags.
For more than two decades, Bud Light has been the best-selling beer in the United States. Its sales topped $5 billion last year, nearly 9% of Anheuser-Busch InBev brewery’s revenue. But since the boycott, Bud Light has been taken off before Special model. In the four weeks ending in mid-June, volume of BudLight sold nationally fell an average of 29% from a year earlier, according to data from research firm NIQ. Anheuser-Busch stock has also fallen more than 15% since early April. Brendan Whitworth, CEO of AnheuserBusch North America Zone, admitted that the past few weeks have been “tough.” “The conversation about Bud Light has moved away from beer,” he said, adding that he takes responsibility for the impact of the controversy. When asked if he would run the campaign with a transgender influencer again, Whitworth did not respond directly.
The criticism comes as Republican state lawmakers propose legislation that seeks to regulate the lives of transgender youth, restrict drag shows, and require schools to remove transgender students from their parents. Wagner said Anheuser-Busch made a mistake when its marketing violated what he called “pub rules”. This means “no politics, no religion”.
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