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as things stand, the light, A project helmed by Andy Muschietti looks set to claim the dubious honor of becoming a Warner Bros. The most disastrous box office disaster ever.
Despite an enthusiastic word-of-mouth marketing campaign spearheaded by household names like Tom Cruise, Stephen King, and DC Studios co-CEO James Gunn, the film flops both domestically and internationally.
The star power of Ezra Miller, Michael Keaton, and Sasha Kale failed to deliver the expected revenue, with the film’s domestic box office earnings not exceeding $100 million.
has not been the light In the film’s third weekend, the film’s prospects continue to dwindle, with 1,538 fewer North American theaters screening the film, reducing the chances of it turning around at the last minute.
the light: On track to become a Warner Bros. Biggest box office flop
Luiz Fernando, a box office analyst, noted that if the light Continuing the trend of underperformance, Warner Bros. will lose out. More than $200 million. Fernando has stated that the film’s huge marketing budget of $150 million may not be recouped by box office revenue. Perhaps WB “would have been better off shooting it on Max or not firing it at all”.
How does this potential loss compare to Warner Bros.’s previous cinematic missteps?
The global pandemic, along with WB’s choice to release all of its films simultaneously in theaters and on HBO Max, has led to several recent financial disappointments for the studio.
Wonder Woman 1984, which was significantly affected by COVID-19, recorded losses estimated at $137 million. Despite the critical acclaim, DC Contemporary, Suicide Squad I lost 120 million dollars.
There were two other underperformers, the day and date versions the matrix resurrection, Featuring Keanu Reeves, and a remake of Space Jam: A New Legacy With Lebron James. The former lost $130 million, while the latter received $111 million for the World Bank.
The studio also managed to withstand some pre-pandemic losses during the 2000s. King Arthur: Legend of the Sword, Released in 2017, it lost an estimated $153.2 million to the studio, while grossing just under $149 million worldwide.
Jupiter Ascendant, The unfortunate spaceflight involving Channing Tatum and Mila Kunis cost Warner Bros. about $120 million, generating $47.4 million in domestic earnings (with worldwide revenue totaling $183.9 million).
on a comparative basis, the flash The failure would be a huge loss for The WB, marking a historic failure comparable to that of Disney John Carter disaster. Here is a comparison the flash Expected Loss vs. Warner Bros. Fluctuations Other, not adjusted for inflation:
- Flash – $200 million (estimated)
- King Arthur: Legend of the Sword – $153.2 million
- Wonder Woman 1984 – $137 million
- The Matrix Resurrections – $130 million
- Jupiter Ascendant – $120 million
- Suicide Squad – $120 million
- Space Jam: A New Legacy – $111 million
This is a harsh reality for Warner Bros. which she hoped would succeed after the lukewarm receptions of the Black Adam f Shazam! Wrath of the Gods.
Aquaman, The Lost Kingdom, and Blue Beetle: The latest DC movies of 2023 are in the spotlight
Major failures at the box office often lead to difficult decisions by studio executives. Studio mode once bat girl Hanging to save money. Now, all eyes are on blue beetle Aquaman and the Lost Kingdom.
These are the last two DC movies of 2023 and the ultimate superheroes green-clicked by the Ex-Order. Aquaman and the Lost Kingdom It is set to be released five years after its previous release of 2018, which grossed an impressive $1 billion.
despite of the flash Failure and release Aquaman 2 Straight to Max or canceling it outright is unlikely, as Warner Bros. believes it still has a sizable audience.
The Road to the Theatrical Release of blue beetle Initially set for a streaming premiere, it was noticeably different. This origin story, which features Xolo Maridueña, may have to go back to its original plan.
Major releases incur huge expenses, both in terms of world stage distribution and marketing investments. the light It has been touted as a potential movie for summer 2023.
However, Warner Bros. cannot. To risk investing more in blue beetleAnd A relatively unknown entity that will rely heavily on positive word of mouth to do well at the box office in August.
DC fans might demand a fresh start, and they’re ready to get one with a release Superman: Legacy, Starring David Korensweet and Rachel Brosnahan, on June 11, 2025.
the light It is currently showing in theaters.
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