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Ian “iDubbbz” announced in his latest YouTube video that Creator Clash 2, which he hosted earlier this year, not only failed to break even, but lost nearly a quarter of a million dollars. The second iteration of the boxing event featured a number of popular streamers and content creators. However, it appears that she failed to recover her investment.
For those wondering why this is bad news, iDubbbz explained that while Creator Clash 2 was meant to be for charity, it can only achieve its goal if it turns a profit.
Considering that the organizers lost about $250,000, the situation was not at all what they thought it would be. In fact, they didn’t even reach the target set by last year’s event.
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iDubbbz said in the video:
“I foolishly thought that last year’s success…should be the bottom line, you know? The bottom line of what we could do this year, and it just wasn’t right…”
‘I feel so ashamed’: iDubbbz apologizes to viewers and fellow Clash 2 co-creators, raises hacks and other expenses in video
Unlike many of the events hosted by streamers and YouTubers, Creator Clash 2 was a pay-per-view, designed to allow fans around the world to tune in with the promise that any proceeds from it would go to a charity of the participant’s choice. However, it appears that the organizers overestimated the number of people who would legally participate.
iDubbbz revealed in his video titled The harsh reality of Creator Clash 2 That only about 50,000 people watched the live broadcast in pay-per-view mode. YouTubers apparently thought the event would attract more people than last time, but viewership has been cut in half.
He said:
“I think it’s good that you know we’re bringing in more talent, we’re bringing in more creators that should translate to more pay-per-view purchases. This is the second time we’ve been doing the event, so more people are going to know about it. So. , I thought that would translate into pay-per-view buys, but we did half as much as we did in year one. 50,000 compared to 100,000 in year one.”
iDubbbz apologized from the bottom of his heart to viewers, explaining how ashamed he felt about the whole affair.
“I was wrong and I feel a lot of shame because so many people trusted me and trusted our team because you know protect the event, protect the charities, protect everything. It feels especially bad because this isn’t like a normal business where it’s all a personal loss and I can just say, “Well, I suck at work.” And I walk away from it.
iDubbbz then revealed that while only 50,000 individuals had paid to watch Creator Clash 2 through the pay-per-view model, millions of people were watching the pirated livestreams on other websites, resulting in a significant loss of revenue. He said:
“Of the 800 pirated streaming sites, there were between 1.3 and 3 million viewers.”
The YouTuber wondered if making streaming free would be a better idea. He also revealed that this year’s expenses were much higher than the first Creator Clash, making it difficult to break even.
To correct the error, iDubbbz said it will be uploading the full Creator Clash 2 stream to YouTube for free and has a fundraiser for charity. According to his description, the stream will go live on July 4, 2023.
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