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A Rajkot-based couple, who previously worked blue-collar jobs in European countries, have launched a mobile application in which workers and craftsmen providing various services can register for free. The couple said the app would act as a bridge between blue-collar workers and consumers in Rajkot without charging any fees to either side.
Blue collar workers are those who perform manual labour.
Ritesh Bhatt and his wife Krupa Mehta officially launched the IM BLUE COLLARS mobile app at a media event in Rajkot. They said the app will work on Android smartphones as well as on iOS operating systems. RVPL’s launch of the mobile app came about six months after the launch of the website http://www.imbluecollars.comwhich also provides similar services.
Logo of the new platform launched by the Rajkot couple. (express photo)
Dual platforms allow service providers to register themselves for free and help them connect with customers. The couple said the platforms will host contact details for suppliers who offer more than 200 types of services categorized into 55 broad categories. Vendors include auto mechanics, electricians, technicians who repair televisions, refrigerators, cell phones, computers, etc., tiffin service providers, vehicle drivers, rickshaw drivers, tailors, cobblers, carpenters, masons, potters, casual laborers, welders, photographers, and videographers. and others.
The goal is to give these workers and craftsmen digital identities and help them connect with consumers. “In the process, consumers will also have easy access to services,” said Bhatt, who has a PhD in chemical engineering.
The couple had immigrated to Denmark in 2013 and took blue-collar jobs there. Later, they worked in Sweden, Norway and France. Recently, they have incorporated Ritesh Ventures Private Limited (RVPL), a company that provides services such as website development, air travel booking, etc.
“As we have been working in European countries, we have noticed how regulated these services are there. On the other hand, in our country, since service providers are not tech-savvy, they are not able to harness the power of technology to maximize employment. Consumers also have to Looking for technicians and workers who can fix a faulty fridge or a broken sofa. Our families here have been struggling to get jobs like this done. IM BLUE COLLARS is an effort to tackle this,” said Mehta, who worked as a teacher, adding that the platform will help women who love to cook and make Pickles are finding a market for their recipes.
The couple said that 64,000 sellers have already registered on the site and expect that number to increase after the site launches. “We have launched a helpline number to help those who are not tech savvy to register themselves on the IM BLUE COLLARS platform,” said 35-year-old Bhatt, Director of RVPL Promoter, adding, “We have developed the website and the app in-house, so we have enough Savings to keep the app and website going.”
The promoters said the app has a consumer review section and based on the reviews sellers will get star ratings. Bhatt said that sellers who get negative ratings from consumers will be automatically downgraded in the rating system.
Harsh Patil, owner of Patidar Enterprise, a company in Patidar Chowk that provides services for repairing electrical appliances, told The Indian Express, “IM BLUE COLLARS is not close to the popular service platforms in terms of consumer response. However, we are aware that IM BLUE COLLARS It is taking its first steps and its promoters have noble reasons as they don’t charge anything while other service providers charge at least Rs 10,000 per annum for hosting contact details. Therefore, it makes sense that people like us should be registered with IM BLUE COLLARS.”
He added, “I registered my company on the IM BLUE COLLARS website about two months ago. So far, I have received my service request from consumers.”
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