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The idea of ​​Big 12 Mexico is one that Big 12 commissioner Brett Yormark has been looking forward to for a while now. Expanding internationally was a priority with some of the universities in the conference giving them an opportunity to have a larger footprint in other parts of the world.
Yormark spoke to the media in June about the launch of Big 12 Mexico:
“Mexico is a natural extension of the Big 12’s footprint. Through Big 12 Mexico, student-athletes will have the opportunity to compete in an international environment, and our conference will have the opportunity to showcase our brand throughout Mexico.” free ESPN
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That’s something long overdue, and Wednesday during Big 12 Media Days, Yormark gave some clarity about it.
What exactly is it though?
What is Big 12 Mexico?
Big 12 Mexico is Yormark’s idea to field the Big 12 in more homes than the continental United States. Nor is it just about soccer, as it has also been announced that soccer, baseball and basketball games will be played in Mexico.
In terms of college soccer, there are already talks about hosting a soccer game in Monterrey, Mexico, starting in 2026.
Fans posted their thoughts on the name of the bowl game on Twitter.
With Big 12 Conference games broadcast in Spanish, you’ll get a new audience. Mexico could begin to show interest in Big 12 football, similar to when the NFL played a Monday Night Football game in the country. The conference has some amazing talent and allowing them to expand into untapped markets will only lead to great things for them.
Think about the revenue side of this. The Big 12 could negotiate media rights deals in other countries with this in the future, and that’s more money. There’s a reason sports brands try to gain global recognition similar to the New York Yankees, Dallas Cowboys or Los Angeles Lakers. The money is in and if no other college football conference is going to attack this, why not the Big 12?
Could this lead to Mexican colleges and universities joining the conferences down the line? This is a great opportunity to grow your fan base and get more eyes on the product.
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