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Apple CEO Tim Cook arrives at the Sun Valley Lodge for the Allen & Company Sun Valley Conference on July 11, 2023 in Sun Valley, Idaho.
Kevin Deitch | Getty Images
apple Stocks popped briefly on Wednesday after report said That the company is developing its AI big language model in-house. It was up about 1% on the day in the middle of the trading day.
This move indicates that Apple takes recent advances in AI technology seriously and is considering incorporating them into future products. The company rarely uses the term “artificial intelligence”, instead opting for the academic “machine learning”.
Over the past year, technologists and investors have been intrigued by large language models, or LLMs, an artificial intelligence technology that can return text or code that looks like it was written by a human.
Apple has an internal foundation for artificial intelligence called “Ajax” and a small team of engineers built a chatbot that some call “Apple GPT”, According to the report. Chatbot access is limited within Apple. Some Apple employees believe the company is aiming for a significant AI announcement next year, according to the report.
LLMs aside, Apple uses a lot of machine learning in its products, from Siri’s speech recognition to the Photos app’s ability to detect faces and pets.
To some extent, Apple is late in jumping on the LLM trend. Microsoft has integrated OpenAI’s ChatGPT into its software, Google integrate Bard into its search engine, Amazon You will deliver LLMs through AWS and meta Open source for a major LLM project this week.
Tuesday, Qualcommwhich makes processors for phones that compete with Apple’s iPhone, said it will work with Meta so that LLMs run directly on Android devices, rather than on remote servers in the cloud.
Apple representatives did not return a request for comment.
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