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ADOR’s first and only NewJeans will have their own private space for fans at Lollapalooza 2023. The K-pop group made headlines when they were announced as one of the artists at the four-day music festival, considering the quintet debuted just this past July.
To heighten fan expectations, Spotify and ADOR have partnered up for a one-day event, called Bunnyland, consisting of its very exclusive venue that will include various activities, prizes, and other things. The name of the event also means a land for their fans, as the K-pop group’s fan name is Bunny.
Lollapalooza 2023 announces its collaboration with Spotify and NewJeans at its Bunnyland event
NewJeans are singers Hype BoyAnd As previouslyAnd And Oh, my GodAnd who took over TikTok and Reels, are also looking to take over Lollapalooza 2023 for a one-day event. The group’s agency, ADOR, has long been praised for its marketing, whether it be a member getting the title role of Halle Bailey in the little Mermaidor get luxury brand ambassadors, or even an official collaboration with THE POWERPUFF GIRLS.
The latest fun and exciting promotional activity comes in the form of an exclusive space dedicated to NewJeans fan, Bunny. The venue is called Bunnyland, and the space will only be set up for one day — the same day the singers are scheduled to perform — August 3, 2023.
According to Spotify, Bunnyland will be full of exciting “activities and prizes”. It will also include some exclusive content as part of the group’s upcoming album, I wake up.
Earlier, on July 14, Spotify teased “Bunnyland” with a short clip of a bunny jumping towards the screen and the same written on an old sign board. Fan curiosity about what that means was finally addressed after Lollapalooza 2023 announced the event.
Fans are swooning over NewJeans, Spotify and Lollapalooza’s collaboration for Bunnyland
the As previously The singer’s fans were excited to discover NewJeans’ latest project. Fans who were unable to attend the music festival expressed their frustration at not being able to be a part of Bunnyland, while others were excited about it.
Take a look at how fans reacted to the group’s announcement below:
Lollapalooza 2023 will take place in Chicago, Illinois from August 3-6. the As previously Our fellow Naming Singers, Tomorrow X Together, will headline Day 3 of Lollapalooza 2023.
The event is headlined each day by two popular artists – Billie Eilish and Karo J (August 3), Kendrick Lamar and The 1975 (August 4), Odessa and Tomorrow X Together (August 5), and Red Hot Chili Peppers and Lana Del Rey (August 6).
In other news, NewJeans recently released a music video for cool with you, which was officially reported to have featured two international stars. While speculations about BTS’s V and Jung Ho-yeon have spread widely, the release of the music video just yesterday confirmed the rumor of a featured Jung Ho-yeon. Another “world star” played the title role cool with you Turns out it’s Hong Kong icon, Tony Leung.
Meanwhile, the long-awaited quintet album, I wake upwill be released on July 21 at midnight KST.
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