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Amazon is bringing its palm-scanning payment system to a Whole Foods store in Seattle, the first of many planned future locations to launch the technology.
Amazon
Amazon It will allow shoppers to pay with palms at all Whole Foods stores by the end of the year, the company announced Thursday.
Amazon One is a biometric technology that allows users to check in and pay for items in stores by placing their palm on a scanning device. Shoppers must first connect their palm to a stored credit card. Then, they can pay by simply waving their hands over the booth.
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The company first introduced this technology in its Go cashierless stores, but later began adding it to Whole Foods supermarkets. Amazon One is now in more than 200 Whole Foods locations, and the company said it will be available in about 500 high-end grocery stores in the coming months.
Amazon said Thursday that it is seeing “growing demand” for the technology, as it reported 3 million uses of Amazon One.
The company has increasingly commercialized its physical store technologies to third parties as part of a unit that now falls under Amazon Web Services’ cloud division. Amazon has struck deals with airport stores, sports stadiums and concert venues to install its palm-based payment technology and cashless payment system, called Just Walk Out.
Popular coffee shop and bakery chain Panera Bread began testing Amazon One in some of its stores earlier this year. And Coors Field in Denver in May began allowing attendees to purchase alcohol using a palm-scanning device.
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