Twitter rebrands to ‘X’ as Elon Musk loses iconic bird logo

Twitter has officially rebranded it to an “X” after the owner Elon Musk The iconic bird logo changed hands on Monday, marking the latest major shift since its takeover of the social media platform.

the site Twitter.com The live stream and branding on the app version of the platform still didn’t seem to change as of early Monday morning.

However, Twitter’s world-famous bird logo has been transformed into an X.

Early Sunday, Musk posted a short video of a flashing “X”. Asked if the logo would change in a Twitter Spaces voice chat, he said, “Yes,” and told an unidentified speaker: “We’re cutting the Twitter logo off the building with blow torches.”

Early Monday Musk chirp Image of Brand X broadcast via Twitter’s headquarters.

Musk tweeted Sunday, the idea of ​​changing the logo to an “X” was to “embody the flaws in all of us that make us special”.

“And soon we will bid farewell to the Twitter brand and, gradually, all the birds,” he wrote.

By Sunday afternoon, the x.com web address was already redirecting to what was previously Twitter. The domain returned to Musk in 2017 after it was relinquished in a merger that became PayPal.

The switch from bird images to the “X” is the most recent sweeping change since then Musk bought Twitter for $44 billion last year.

Social media company too Recently announced It was limiting the number of daily direct messages unverified users could send in what it said was part of an effort to reduce spam.

That change went into effect on Friday, according to a message in the Help Center. If users want to increase the number of daily messages allowed, they will have to join The subscription service launched last year.

The latest changes come as the social media giant continues to face competition from its new Meta app, threadswhich was launched earlier this month.

This is a developing story. . Please check back for updates