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An Elon Musk doll is seen on a mobile device with the X and Twitter logos in the background in this photo illustration on July 23, 2023 in Warsaw, Poland.
Jonathan Ra | Norphoto | Getty Images
Twitter owner Elon Musk officially changed the company’s iconic logo to an “X” on Monday as part of an extensive brand revamp. announce on the social networking site over the weekend.
Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company will soon offer a “Twitter brand friendly offer, incrementally, to all birds.” As of Monday domain X.com Despite this, it directs users to the Twitter home page Twitter.com Also still alive. The branding in the mobile app for many users hasn’t changed yet.
The move from Twitter to X reflects Musk’s vision to transform the platform into what he calls an “app for everything.” Twitter CEO Linda Iaccarino wrote in a post Sunday that X will be “a hub in voice, video, messaging, and payments/banking.” She added that the platform will also be supported by artificial intelligence.
The company’s transition to X first began in April, when it changed its name to Twitter Inc. to X Corp. , according to Court filings.
Musk, who serves as the company’s CEO and chief technology officer, said Monday that the tweets will now be called “x’s,” though when asked about the name of the retweet, he wrote that “the concept needs to be rethought.”
He shared a photo of the X logo displayed on the company’s headquarters on Monday.
the Tesla The CEO tweeted Sunday that he loves the letter “x,” and his affinity for it is nothing new, according to his other business ventures. SpaceX, Musk’s rocket maker, also features an X as its logo, and Musk recently launched a new artificial intelligence company called xAI, with the lofty goal of “understanding the true nature of the universe.”
Musk also founded X.com before merging with Confinity and rebranding it to PayPal in 2001. He bought back the domain from PayPal in 2017.
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