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Public broadcaster Prasar Bharti decided to drop references to its broadcasting service as ‘All India Radio’ and replace it with ‘Akashvani’, as mentioned in the law.
An internal order issued by Akashvani’s managing director Vasudha Gupta on Wednesday seeks “immediate compliance” with the legal clause which replaced the name of AIR (All India Radio) to Akashvani.
This is a very old decision of the government and it has not been activated before. We are running it right now,” said Gaurav Dwivedi, CEO, Prasar Bharati.
The Prasar Bharati (Indian Broadcasting Corporation) Act, 1990 states that ‘Akashvani’ means offices, stations and other establishments, by whatever name they are called, which, just before the appointed day, formed part of the Director-General or were under his supervision. All India Radio of the Union Ministry of Information and Broadcasting.
The Prasar Bharati Act came into force on 15 November 1997.
“The above legal provision which replaced the name AIR to ‘Akashvani’ may be communicated to all so that the names and titles comply with the provisions of the Prasar Bharati Act 1990 passed by the Parliament,” the system said.
All India Radio was referred to as “Akashvani” by the famous poet Rabindranath Tagore in a poem he wrote for the inauguration of shortwave service in Calcutta in 1939.
The Prasar Bharati website states that a private radio station named Akashvani Mysore was established on September 10, 1935.
Akashvani’s home service has 470 broadcasting centers across the country and broadcasts in 23 languages and 179 dialects, covering 92 percent of the country’s area and 99.19 percent of the total population.
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