A software and robotic machine called mGripAI from Massachusetts-based Soft Robotics sorts artificial pieces of chicken into trays for packaging at the Association for Advanced Automation’s automation conference in Detroit.

Michael Weiland/CNBC

DETROIT — The automotive and logistics industry is no stranger to robots.

It is among the companies most invested in automation in the US economyUsing robots to sort packages, move goods, and help build vehicles.

But other industries where robotics has not yet taken root could be potential investment opportunities and expansion areas for automation companies in the coming years.

These emerging areas are of interest to Jeff Bornstein, automation industry expert and president of the Advanced Automation Association. His business group represents more than 1,000 global companies working in robotics, machine vision, motion control, actuators and related technologies.

Bornstein, who was recently awarded a prestigious award for more than 40 years in the industry, believes automation and robotics can greatly help in doing the “boring, dirty and dangerous jobs” that people don’t necessarily want to do.

Jeff Bornstein (center left), President of the Association for Advanced Automation, after receiving the Joseph F.

Image courtesy of the Automation Promotion Association

“If you look at what’s driving a lot of automation in a lot of industries, it’s a shortage of people,” he said on the sidelines of an automation conference last week in Detroit.

He said labor shortages, led by the manufacturing industry, are the main drivers of automation growth.

Here are three industries that Bornstein predicts will be next for automation:


Deere Independent 8R Tractor


food processing

Tyson Foods employees

Greg Smith | Corbis Saba | Getty Images

in 2021, Tyson Foods It said it will invest more than $1.3 billion in new automation capabilities through 2024 to increase revenue and reduce labor costs and associated risks — and ultimately create savings for the meat processor.

Tyson CEO Donnie King told investors last month that the company continues to “invest in automation and digital capabilities with opportunities to improve our returns.”

He said the company has 50 fully automated chicken nuggets lines.

Pride of HajjThe company, one of the world’s largest chicken producers, has announced significant investments in automation, including more than $100 million announced in 2021.

health care


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