Fanatics founder and CEO Michael Rubin in his New York office.

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The fanatics held their second investor day in nearly a year as the company quietly approaches an initial public offering, a source familiar with the matter told CNBC.

More than 100 current and potential institutional investors of major companies such as Goldman Sachs And Barclays They gathered Tuesday to convene at the NBA’s Players Association headquarters in New York to hear from Fanatics founder and CEO Michael Rubin, the source said. Almost 300 other people attended the meeting over Zoom.

Leaders from all divisions of the company gave presentations and engaged in a question-and-answer session with the audience.

A Fanatics spokesperson said the company’s IPO schedule has not changed.

The investors were also given a surprise visit by football star Tom Brady, an investor in the company.

Brady spoke with investors about the business and leadership and mingled with the crowd.

The Florida-based fanatics was founded in 2011 by Rubin, the former co-owner of the NBA’s Philadelphia 76ers and New Jersey Devils. Fanatics now has exclusive licensing deals with the NFL, NHL, NBA, MLB, and colleges and universities to make and sell official team merchandise.

This past November, Robin Sell-side analysts pool Meet and greet and talk about the company’s growth plans.

In April, the company announced that it would hire Deborah Crawford from meta To lead Investor Relations, a new position in the company.

Fanatics, the global platform company, is valued at $31 billion. It’s been growing rapidly and has made several acquisitions in the past two years, including Topps trading cards and clothing brand Mitchell & Ness.

Most recently, the company has been focusing on sports betting, netting the US assets of PointsBet for about $150 million in May.

Fanatics is a two-time CNBC Disruptor 50 company. subscription In our original weekly newsletter that goes beyond the annual Disruptor 50 list, offering a closer look at private companies like the fanatics that continue to innovate in every sector of the economy.


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