Petco is collaborating with hip-hop icon Snoop Dogg on an innovative pet welfare campaign.

Courtesy: Petco

Petco The company announced Wednesday that it has partnered with hip-hop icon Snoop Dogg on a new pet care campaign.

The collaboration includes Petco Picks by Snoop, which includes toys, candy, and grooming supplies, Petco said, and offers social content featuring behind-the-scenes footage of Snoop Dogg with pets, including his reflections on being a loyal dog owner. press release.

“My pets should look good, feel good, and smell good,” said Snoop Dogg.

The campaign’s first ad shows Snoop Dogg as the human form of a Doberman Pinscher, a reference to the rapper’s 1993 song “Who Am I? (What’s My Name)?” From his debut album, “Doggystyle.”

In 2022, American pet owners will spend about $136.8 billion on their furry friends, up 13.2% from the previous year, according to Survey of the American Pet Products Association.

“We understand that pet parents want to get the most for their dollars and seek compelling deals for quality products wherever they can,” Petco Chief Marketing Officer Katie Numan said in a press release.

Petco CEO Ron Coughlin said last year that Americans continue to spend money on pets, even during periods of financial stress.

The cost of pet services, including veterinary care, rose 10.6% year-over-year in May, according to US Department of Labor. The department said pet food costs rose 13.8% over the same period.

Shares of Petco are down about 9 percent year-to-date, a latecomer chewywhose shares are up about 6% so far this year.

Petco has relaunched the vital care Membership program in March 2022 as part of a drive to be more competitive in the pet care market. The company said in an email that the program provides additional savings and benefits to consumers.


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